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Trust in Advertising

I noticed an eDM, yesterday, from THINK TV  the marketing initiative of Free TV Australia, representing Australia’s free-to-air metropolitan and regional commercial television broadcasters.

The thrust of it is that “more than six out of ten online Australians would…

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Social media and Trust

FRANk media-social media and trust

As a social business agency one of our roles is to help clients understand the role and influence of social media.

One of our favourite points of reference is the Nielsen survey which asks “What degree of trust do…

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