earned media

Trust in Advertising

I noticed an eDM, yesterday, from THINK TV  the marketing initiative of Free TV Australia, representing Australia’s free-to-air metropolitan and regional commercial television broadcasters.

The thrust of it is that “more than six out of ten online Australians would…

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Nuffnang Fashionopolis

Blogging as a full time job?

With the rise and rise of blogging in Australia – and in the fashion sector particularly – blogging as a way of earning a living is becoming a more and more viable option for…

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Social media and Trust

FRANk media-social media and trust

As a social business agency one of our roles is to help clients understand the role and influence of social media.

One of our favourite points of reference is the Nielsen survey which asks “What degree of trust do…

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Get a serious social media strategy in 3 simple steps

Melbourne’s freak storm on Saturday ended up as the most talked about topic on twitter and hundreds of videos were submitted to youtube:


This is mass media. This is main stream. This is where brands need to go next.…

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