communications strategy

7 reasons why email is a better marketing tool than social media

7 reasons why email is a better marketing tool than social media

Social mouths created a great post reminding marketers of the importance of email marketing and why it should be our absolute priority.

Marketing has got so caught up in social media (and for good reason) but it’s important not to forget other mediums. Social media is the new born cute child, and email is the oldest child who’s lost its newness and cute looks. However, never underestimate the older ones, in this instance email! When it comes to comparing them as marketing vehicles and return-on-investment, Email is by far the most effective way of directly affecting your bottom line and actually growing your business.

and here’s why…



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