The 6 Fundamentals for Social Business

The Fundamentals

We have identified 6 fundamentals to growing a fruitful social business (and I’ll use a gardening analogy)

1. FIND THE RIGHT SEEDS – Start with your customers in mind better understand their attitudes, aspirations & natural social behaviour. The best customer is a sharing customer.

2. PREPARE THE GROUND – Appreciate which platforms can deliver on the insights. Choose the right tool for the right job.

3. FERTILISE EARLY & FREQUENTLY – Fresh content is the fertiliser which interests & brings the community with it. In turn the community will bring fresher and better content.

4. GROW ORGANICALLY – Buying likes or followers is pretence – there’s no short cut in forming meaningful relationships.

5. MAINTAIN YOUR GARDEN – It requires agile development, weed out mistakes and move on. And don’t forget to celebrate success!

6. HARVEST WHEN RIPE – Social business takes time but the harvest is generous and keeps giving. In time traditional marketing, customer service and research costs and so on can be reduced.

 

 

copyright FRANk Media 2018