FRANkademy – Social Media Strategy and B2B

Social Media Strategy and B2B FRAnkademy


FRANkademy is back!

B2B has been the poor cousin of social media consideration until now. In this session we’ll be clarifying the potential, implementation and ROI for social media with B2B. We’ll be looking at case histories from the US and Australia and summarising key learnings.

One of the toughest objectives for most B2B social plays is knowing where to begin. We’ll provide our tried and tested approach on how to begin with a social business strategy.

Topics covered:

  1. Introduction to social business: why we should care?
  2. Implementing a social business strategy
  3. Social ROI
  4. Case histories on social and B2B – both the good and the bad
  5. Where and how to begin a successful social business strategy

Please come loaded with interest and questions.

We look forward to seeing you!

As always, free drinks are provided and we’re happy to chat and answer any questions.

Our past FRANkademys

Many curious people from different sectors have attended our past sessions, ranging from boutique businesses to large national corporates and have found our sessions to be highly informative and helpful in helping them understand the opportunities with social media.

“Thanks FRANkademy – it was a really informative afternoon and it was great to see presenters so passionate about social media. I learnt a lot and it has now sparked my creative juices for ways in which we can integrate social media strategy into our campaigns.”

– Edwina Torrens, Driving Edge

“Thanks FRANkademy – really enjoyed the session – I discovered I know more about the tools of social media than I realised, but the focus on business and retail applications was extremely useful. I’ll now be better equipped to plan social media strategy and then apply those tools.”

– Christie Kerr, Macquarie Radio

March 2012 FRANkademy – Retail & Social Business

October 2011 FRANkademy

September 2011 FRANkademy






Date: Friday, 1 June 2012
Time: 2 – 4 pm
Venue: 36B St Edmonds Road, Prahran, VIC


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