In Nutella’s latest out of home campaign consumers will be served ads based on their facial expressions as they walk past.
Developed by Ooh! Media and PHD, the campaign uses facial mapping technology to determine whether the consumer is happy,…
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Instagram has been a game changer for businesses in terms of content. The platform has allowed users to share content from brands they love and for brands to share content from their followers. This bridge between brand and consumer is…
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Four ads all competing for the coveted Movember crown were released onto YouTube this week. Creative agencies The Monkeys, With Collective, Saatchi & Saatchi and Ogilvy have each created a video based on the same brief, with the winner being…
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With Facebook claiming it is able to reach 2 million more people aged 15-40 in Australia than the estimated population measured by the Australian Bureau of Statistics, it’s put the spotlight on how exactly Facebook measures its reach.
Facebook has…
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