2017s Holiday Campaigns Are Upon Us!
The last week has seen some of Australia’s big retailers and supermarkets release their 2017 holiday campaigns.
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Are Shoppable Instagram posts about to change the way user shop online?
Mobile has undoubtedly altered the way people shop, with users being able to browse and purchase anywhere, at any time.
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Sprout Socials New Report Shines A Light On The Importance of User Generated Content And The Everyday Users.
In Sprout Socials latest social media research report the focus was on how users share personal updates through social media, and subsequently how this culture of sharing can influence purchasing behaviour, shining a light on the importance of the micro influencer.
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The Social Media Updates You Need To Know About From October.
The latest updates and changes that you need to know about in the world of social media, apps and development!
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Social Media Statistics Australia- October 2017
Social Media Statistics Australia – October 2017
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Nutella Campaign Uses Facial Recognition Technology to Serve Shoppers Ads
In Nutella’s latest out of home campaign consumers will be served ads based on their facial expressions as they walk past.
Developed by Ooh! Media and PHD, the campaign uses facial mapping technology to determine whether the consumer is happy,…
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The Best Practice When Resharing Instagram Posts
Instagram has been a game changer for businesses in terms of content. The platform has allowed users to share content from brands they love and for brands to share content from their followers. This bridge between brand and consumer is…
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Social Media Statistics Australia- September 2017
TripAdvisor has seen an increase in users, which could be because of recent TV advertising done by the company.
25-39 year olds and 40-55 year olds are the demographics with the most Facebook users within Australia.
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Four Creative Agencies Battle It Out For The Best Movember Youtube Ad
Four ads all competing for the coveted Movember crown were released onto YouTube this week. Creative agencies The Monkeys, With Collective, Saatchi & Saatchi and Ogilvy have each created a video based on the same brief, with the winner being…
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Facebooks Reach Figures Surpass Australian Census Figures by 2 Million People – But Why?
With Facebook claiming it is able to reach 2 million more people aged 15-40 in Australia than the estimated population measured by the Australian Bureau of Statistics, it’s put the spotlight on how exactly Facebook measures its reach.
Facebook has…
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