Social Communities

Yesterday I saw and appreciated this crochet wrapped around a tree in Greville Street. More enlightened people than me (thanks Steph) told me this is an example of yarn bombing.

My appreciation came from how the crochet made me…

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When it comes to social, ignorance is not bliss

Social media has always been about two way conversations. For too long, companies have been treating their social media channels like how they treat mass communciations channels – shouting advertising messages at the customer: Buy this! Like us! Follow us!…

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8 things to know about social business

1.“Social” is something you are, not something you do

If your company culture doesn’t focus on building relationships within the business and your customers, then chances are that you won’t use social media to do it either. The “media” doesn’t…

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