Pandora Absorbs Rdio

The epic battle between music streaming providers just became a bit more interesting as Pandora acquires key assets from competitor Rdio.


According to Nielsen, 80% of people like the lean-back experience currently available on Pandora. This acquisition now gives Pandora’s listeners an on-demand subscription service or what they’re referring to as ‘lean-forward listening.’

This strengthens Pandora’s position in the Australian market and is key for its global expansion. Currently, Pandora is only available in the United States, Australia & New Zealand.

A couple other exciting updates from Pandora are:

  • Thumbprint Radio: As of this month, listeners will be able to create a Pandora station that will include all of the songs that they’ve ‘thumbed up’ on Pandora across all stations as well as similar songs to those
  •  Serial Podcast: Pandora is streaming Season 1 of Serial, and Season 2 shortly thereafter. Serial is one of the most popular podcasts of all time.


If you haven’t jumped on the Serial bandwagon yet, I highly recommend you start listening. It’s HIGHLY addictive!

copyright FRANk Media 2018