Social Media Statistics Australia – May 2015

Social Media Statistics Australia – May 2015

Statistics compiled by SocialMediaNews.com.au for May 2015.

Social statistics May 2015

1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,750,000 UAVs
3. WordPress.com – 5,800,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,500,000
6. LinkedIn – 3,550,000
7. Blogspot – 2,800,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,100,000
11. Tinder – 1,500,000 Australian users (estimation)
12. Yelp – 1,500,000
13. Snapchat – 1,070,000 Active Australian Users (see calculation).
14. Flickr – 660,000
15. Pinterest – 330,000
16. Reddit – 150,000
17. MySpace – 105,000
18. Google Plus – approx 60,000 monthly active Australian users (estimation *revised*)
19. StumbleUpon – 48,000
20. Foursquare/Swarm – 25,000
21. Digg – 18,000
22. Delicious – 16,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

  • Instagram has seen 32% growth in Australia over the past 2 months, now serving 5 million monthly Australian users.
  • Most social networks in the top 10 are retaining their user base. Smaller tier 2 and tier 3 networks slowly lose users over time as people concentrate their time on the main social networks.
  • There is still room for growth in Australia and we do have an appetite for new apps. Snapchat has had a consistent 1 million + users every month. Over the last year Tinder has gone from virtually no users in Australia to 1.5 million +.
  • Blogging is still a popular medium as WordPress and Tumblr consistently attract a significant audience every month. New users are signing up particularly students and business professionals looking for a basic/ free websites to collate their material.
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