Re-Imagining Online Usage in 2014
This is the second of four blog posts analysing the findings outlined in Mary Meeker’s 2014 annual internet trends report. This post will focus on how the internet is changing our way of communication, apps, distribution channels, daily activities, money, and an industry vertical in the internet.
Messaging and Communications
- Messaging has evolved from sending fewer messages to larger audiences, to sending more messages to fewer contacts
Image courtesy of SlideShare
- Internet Messaging and Communication has grown significantly in the past five years – global OTT (over-the-top) messaging services have grown to over 1 billion users in the past five years alone.
• WhatsApp (USA) – running for over 4 years, with 400 million monthly active users (MAUs) and 50 billion messages sent per day (which is an increase of 178% Y/Y)
• Tencent WeChat (China) – running for over 3 years, with 355 million MAUs (which is a 125% increase Y/Y)
• Line (Japan) – running for over 2 years, with 280 million MAUs and 10 billion messages per day
• Kakao Talk (Korea) – running for over 3 years, with 5.2 billion messages sent per day (an increase of 24% Y/Y)
• Snapchat (USA) – running for over 2 years, with 1.2 billion messages sent per day
• Viber (Israel) – running for over 3 years, with 100 million MAUs
- The face of communication is shifting as image and video sharing are rising rapidly. Messaging is no longer restricted to text only, as many Apps have been created to promote video and image sharing.
Initially apps transformed from multipurpose web apps to multipurpose mobile apps. However recently they have evolved to single purpose apps, where there is a separate app created for all functions.
An example of this is the Facebook app, which started out as a web app, then became a mobile compatible app, and now offers users separate Facebook apps for their home page and messenger.
In fact, some apps have evolved so far that they’ve been created to be invisible. Apps, such as Runkeeper Breeze, are made to continue running and tracking data throughout the day, even when unopened. These apps are purpose-built and are developed to use contextual signals such sensors, location and predictive computation. Updates flash on your mobile screen, so you do not actually need to open the app unless you want an overview of your app’s stored data.
Distribution Channels and Content
- Social distribution occurs at an extremely fast rate – on average an article reaches half of its total social referrals within 9 hours on Facebook and 6.5 hours on Twitter
- The leaders in social media traffic referral are Facebook (21%), Pinterest (7%) and Twitter (1%)
- The leaders in social news content are BuzzFeed, Huffington Post, and ABC News
- Content and content delivery is constantly being re-imagined. For example: BuzzFeed – the social news content leader – has created new ways to present their content. Instead of simply writing paragraphs of text, they display their information in the form of lists, quizzes, explainers, breaking news stories, videos and mobile.
Internet developments and trends are changing the way we conduct daily activities. Here are a few examples:
- The way people meet is changing – there are approximately 70 thousand bars and nightclubs in the USA, yet Tinder generates 800 million Swipes per day and 11 million matches per day.
- Local services / reputations – Online services (such as Airbnb and GrubHub) are much more popular and frequented than local services. The online counterparts are much more efficient and have a tremendous influence on companies’ reputations.
- Grocery Shopping – many online shopping sites and apps, such as Instacart and Amazon Fresh, now offer ‘Free Shipping‘ (over 47%) which makes online shopping more affordable and appealing.
- Media (music) consumption – With the rise of online streaming, media sales (including music and film) are steadily declining, thus creating new opportunities for marketers to develop new creative ways to attract media sales.
With the increase in online transactions and e-commerce, recent trends show that the number of Bitcoin Wallets has risen 8 fold Y/Y to approximately 5 million in April 2014. This significant growth highlights the extraordinary development of global interest in cryptocurrencies.
User interfaces have been revamped due to advancements in technology and the increased availability of the internet. Internet trends show it is now easier to use a website or app instead of physically completing tasks – that we are doing old tasks in new ways. For example, why go outside to hail a taxi when you could just use your Uber app to locate the closest taxi.
|Finding a local business||Yellow Pages||Yelp|
|Finding accommodation||Booking Hotel Room in Reception||Airbnb / Hostelworld|
|Organized logistics / transportation||Hailing a cab||Uber|
|Managing traffic with crowdsourcing||Driving in traffic / Radio updates||Waze|
|Finding music||Satellite radio||Spotify / Pandora|
|Finding video with voice||TV remote control||Apple TV / Amazon Fire TV|
NB: Although many of the findings outlined in Meeker’s report may have a stronger USA focus, it is still important to take note of these internet trends as many of these trends are subsequently followed in Australia.
Want any more information regarding these internet trends? We at FRANk are more than happy to help and answer any question so feel free to leave a reply below, sign up for FRANk Jam, or get in contact with us today on (03) 8517 2000 or email firstname.lastname@example.org to discuss how we can help your business!