Bottled air and breaking perceptions

Here’s a lovely idea from Yarra Valley Water. It revolves around a pop-up store in Melbourne Central selling packaged air, sunshine and moonlight. The punchline comes right at the end. Great talent and beautifully droll.

In a similar mode Best and Less moved to shatter their brand’s perception, ina positive way, with this disarming approach.

Both good content that deserves to be shared. What do we all think?

copyright FRANk Media 2018