Social Media Statistics Australia – December 2013

Social Media Statistics Australia – December 2013

These Social Media Statistics have been compiled by SocialMediaNews.com.au for December 2013.

FRANk is back in the office and to get the new year rolling we first should reflect on the social media stats of the festive month just passed.

As mentioned in November, at this time of year we generally see a decline in business related social networking and more social/ recreational type engagement – posting photos and updates of Christmas/ Summer holidays, holiday plans, selfies on the beach – instead of more general business related talk and discussion. We obviously also see more people visiting travel related websites, whilst not specifically a ‘social networking activity’ has plenty of influence on what we post on social media websites.

 

Social Media Statistics Australia – December 2013

(Please note all stats represent the number of Unique Australian Visitors [UAVs] to the site over December – except for Facebook which is the number of active monthly users as reported by Facebook themselves).

1. Facebook – 12,800,000 users according to Ad tool, 12,000,000 monthly Australian users Wishing you a very social Christmas!
2. YouTube – 12,200,000 UAVs
3. WordPress.com – 6,100,000
4. Tumblr – 4,700,000
5. LinkedIn – 2,900,000
6. Blogspot – 2,900,000
7. Twitter – 2,500,000 Active Australian Users
8. Instagram – 1,600,000 Active Australian Users
9. Snapchat – 1,070,000 Active Australian Users
10. TripAdvisor – 1,0050,000
11. Flickr – 820,000
12. Pinterest – 450,000
13. Yelp – 220,000
14. MySpace – 200,000
15. Reddit – 160,000
16. Google Plus – approx 70,000 monthly active Australian users
17. StumbleUpon – 65,000
18. Foursquare – 40,000
19. Digg – 28,000
20. Delicious – 22,000

 

Key Points to Note:

  • Whilst blogging is not necessarily a new idea (far from it), it is becoming much more accessible for average internet users. 1 or 2 years ago many people would not consider creating even a simple WordPress.com blog. However now we are seeing even novice internet users are creating their own blogs for personal, professional or commercial reasons. As a result over the last year we have seen Blogging websites like WordPress and Tumblr continue to gain new users in Australia.
  • Over the Christmas and Summer holiday period we see business related social networking dip, hence the slightly lower stats for LinkedIn this much.

These Social Media Statistics have been compiled by SocialMediaNews.com.au for December 2013.

copyright FRANk Media 2018