Keek: On its way to becoming the Twitter of video
Are we ready for another social networking service? The relatively new service to enter the fray is Keek, which allows users to upload video status updates, known as ‘keeks’.
What makes Keek different is that it focuses on short, personal video uploads. A ‘keek’ can only be 36 seconds long and has been described as the “Twitter for video” and a “micro version of YouTube”. The main difference between Keek and Twitter Inc.’s Vine is the video length; Vine allows 6 seconds looped.
Keek’s offerings include:
- Users can post ‘keeks’ using a webcam or via the Keek mobile app (available for iPhone, Android, BlackBerry)
- Share them through social networks like Facebook, Twitter and Tumblr
- Embed keeks on their own blogs or other sites
- Check out video status updates from other friends and followers on the service
- Send ‘keekbacks’ (the equivalent of Twitter @ responses) or private ‘keeks’ (direct messages)
- Use #hashtags and @mentions to highlight topics or other Keek users
Its cross-platform approach seems to be what takes an application from niche and interesting to something that can become a lot more widespread.
Keek has over 60 million users and growing at the rate of over 250,000 new users a day. It has been the #1 social networking app in 30 countries including United Kingdom, Australia and Canada. “Keek is ranking number one for a reason,” states Isaac Raichyk, Founder and CEO of Keek. “Users like that our app is extremely fast, fun and easy to use.”
You can choose to either follow or subscribe a user. When you “follow” a user you will receive updates on that user’s activity in your “My stream” as they happen. Alternatively, when you “subscribe” to a user you will receive email and keekmail notification when that user posts a new keek. You will also receive updates on that user’s activity in your “My stream” as they happen.
For Keek to keep its top spot, they need to continually capitalise on its celebrity content, which accounts for more than one-fifth of the videos watched, and keep its users coming back for more bite-sized videos clips.
Keek-ing up with the Kardashians anybody?
Five of the site’s top 10 most followed users are members of the Kardashian clan.