How to choose the right #Hashtag to promote your post
The #hashtag is now one of the valuable assets in any modern marketing campaign and people love hashtagging. Heck, even after a few drinks my friends & I are talking in hashtag’s!
However our hashtags can easily get lost in the crowded hashtag world. It takes business time and thought to create an effective hashtag that utilitises the benefits of Twitter. For those who don’t, well your hashtag will join the hashtag graveyard.
“If people are already using a hashtag, and having conversations, part of your work is already done,” wrote Twitter’s UK editorial manager, Gordon MacMillan. “All your brand needs to do is ensure that when it joins that conversation it is adding value.”
Need help? Twitter have put together an infographic featuring a step-by-step guide detailing the different stages in order to help businesses launch their hashtag campaign.
- Media integration. The best hashtags are tightly integrated with other marketing activity from TV advertising, to press ads and direct mail material.
- Make it memorable and #worthy – Are you adding value to the hashtag?
- Spend a dime in order to promote and reach a wider audience
Now, for the people at Twitter to make a poor quality infographic is unforgivable. It’s still worth a read though, so slap on your glasses or get into a comfortable position to where your head is as close to the screen as it can be.