Social Media Statistics Australia – April 2013

Social Media Statistics Australia – April 2013

April has come and gone and with it came cold weather, and slow growth in numbers to social media. The larger networks are now reaching saturation point and not growing like we saw in 2010 and 2011.

The stats below represent the number of Australian users or unique Australian visitors to the below sites over April.

Here are the results:

1. Facebook – 11,489,380 Australian users/accounts (down approx 220).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,000,000 (down 200,000)
4. – 2,900,000 (steady)
5. Tumblr – 2,800,000 (up 200,000)
6. LinkedIn – 2,700,000 ( down 57,000)
7. Twitter – 2,167,849 Active Australian Users (see calculation below)
8. Instagram – 1,083,924 Active Australian Users (see calculation below)
9. Flickr – 860,000 (up 10,000)
10. TripAdvisor – 830,000
11. Pinterest – 630,000 (down 10,000)
12. MySpace – 300,000 (steady)
13. Yelp – 220,000 (steady)
14. Reddit – 180,000 (up 10,000)
15. Google Plus – approx 100,000 (my estimation *revised*)
16. StumbleUpon – 95,000 (steady)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 31,000 (steady


Australian Facebook & Twitter User Numbers

Facebook announced they have 1.06 billion active users worldwide.

Australia has 11,489,380, which equates to 1.08% of the total global user base.

According to Twitter’s Business Portal – they now have over 200,000,000 active users (monthly active user).

1.08% of this worldwide total of 200 million = 2,167,849 monthly Australian users.


Instagram User Numbers in Australia

Instagram recently announced they now have 100 million active users world wide. Therefore 1.08% of this equals 1,083,924 Australian users.


Facebook Penetration in Australia

According to the Australian Bureau of Statistics Population clock – the population of Australia on 30/04/13 was approximately 23,007,086.

Facebook has 11,489,380 users out of a total country population of 23,007,086. This means 49.9% of the total Australian population is signed up to Facebook. An incredible stat considering those under 13 are not allowed to sign up, and many senior Australian’s don’t use technology like younger generations.


Why Has Facebook’s User Base in Australia Been Shrinking?

Some people have been speculating that Facebook is losing users in Australia. From these stats, that is correct – but there is more to the story. Facebook has been on a mission over the last year to remove as much spam and duplicate accounts from their site as possible. Therefore much of the decrease in numbers is from this.

A much smaller percentage of the decrease would be from users deactivating their accounts. Yes it does happen, but new users would make up for the deactivated users. Do remember children aged 10-12 are keen to come onto Facebook and so there isn’t any reason for this trend to stop.


What Do All These Stats Mean?

Facebook is the biggest, largest and most engaging social network in Australia, and worldwide. If you are looking into Social Media Marketing then Facebook is where you should concentrate your efforts.

The secondary networks of YouTube, Twitter, LinkedIn, and blogging sites WordPress, Blogspot and Tumblr do attract large amounts of users but have less sophisticated platforms overall. However these sites can still drive large amount of traffic.

Google Plus usage in Australia is becoming very small. No-one really has concrete figures but no more than 100,000 Australian’s use it on a monthly basis.


Courtesy of – Figures correct as of 30/04/13

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