Social Media News: February 2013

This Month in Social Media…


Instagram Expands to Desktops:

Instagram has announced in the last week their newest launch – Instagram Feed on the web.

Instagram has now made is possible for you to now browse your Instagram feed on the web – just like you do on your mobile device.

Co-Found, Kevin Systrom explains,image

“We believe that you should be able to access Instagram on a variety of different devices, any of which may be convenient to you at a given moment – including your desktop computer or tablet.”

Instagram Feed on the web functions much like it does on your mobile phone. You can browse through the latest photos of people whom you follow with updates as people post new photos. Like photos by double clicking on them or pressing the like button. Or, engage in a conversation around a photo with inline commenting. Browse through pages of the most recent images to keep up on what’s happening with the people you follow in realtime.

Instagram for the web is focused on making the browsing experience a fast, simple and enjoyable one.

Go to and log in to your account to give it a try.


Pinterest Rolls Out Latest iPhone and iPad App Version:

The latest version of the Pinterest Apps for iPhone and iPad is now available in iTunes. This update is full of improvements and tweaks for example, behind the scenes so scrolling is smoother when you’re going through pins. This version also provides some features to make it easier to manage your pins, including:



Editing a Pin: You can now update the pin description, change the board location, and delete the pin.

Deleting Comments: Made a typo? See a comment you don’t like? Now, you can delete your comments anywhere on Pinterest, and you can also delete any comments on your own pins.

To get the most out of your Pinterest experience, we recommend updating your app today.


LinkedIn Reaches the 200 Million–Member Milestone

LinkedIn sends out a big THANK YOU to all their invaluable members (old & new) around the world who use LinkedIn to connect, learn, and find opportunity. LinkedIn plans to send personal emails to those who have been instrumental in helping them reach this milestone so that those members can recognise their part in LinkedIn’s journey.

To commemorate this exciting milestone, LinkedIn has put together an infographic to give you a better idea of who & where these wonderful LinkedIn members are.

200M Valued Members Infographic Final

If you are not yet registered on LinkedIn, we highly recommend you sign up today!

Twitter Updates Android & iOS Apps:

Twitter have announced they will be updating the Android and iOS apps, as well as

This release provides a single stream of content in each tab, so you can better find what’s most important to you when you’re on the go. Some of the changes put in place are:

  • Discover: Now all the content in Discover — Tweets, Activity, Trends and suggestions of accounts to follow — appears in a single stream, on both iPhone and Android. You can also dive into Activity and Trends from new previews at the top of the Discover tab.
  • Search: Search results now surface the most relevant mix of Tweets, photos, and accounts, all in one stream (similar to the stream in Discover). Also added a new search button to Twitter for iPhone, letting you search from anywhere within the app.
  • Connect: To provide a simpler experience in the Connect tab, the default view is now Interactions, which shows you new followers, retweets and mentions. If you prefer to view only your mentions in Connect, you can adjust the default in settings – find the “Connect tab” option and select “Mentions only”.
  • Links: Click a URL in a Tweet to go directly to that website from any timeline and get to content highlighted on Twitter faster. (Previously, when you tapped any part of a Tweet, it would first expand and then a second click was required to get to the website.)

Want to be one of the first to find out all the latest goss from your friends, favorite celebrities & brands? Sign up to Twitter!

What are your thoughts on all these news & updates in the social networking world? Can such updates be enough to keep and draw in more social users? Let us know what you think.

If you would like assistance in managing your social media marketing don’t hesitate to contact us on: 03 8517 2000

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