FRANk Jam October 12, 2012 – our pickings of the week

Social media news of the week:

The worst social media fails of Hurricane Sandy – buy stuff while people drown?

During a major crisis like Hurricane Sandy, it’s best for PR reps to keep quiet if they represent a company selling something frivolous like V-neck T-shirts. Unfortunately, not everyone has that kind of good sense. There’s been a small treasure of social media fails since the storm hit last night. Most notably, American Apparel are taking serious criticism for sending out an advisory last night for a 26 hour storm sale special: 20 percent off in all states affected by Sandy. Read more





Twitter confirms Facebook-style ‘Like’ option for engagement

Twitter is planning to remove the ‘Favourite’ button from tweets and replace it with a version similar to Facebook’s ‘Like’. Perhaps this might make the case for another metric for Twitter engagement other than retweets and replies.
Read more


SaaS adoption accelerates in Australia

Enterprises and their need to compete with greater accuracy and speed are driving the cannibalization of on-premise applications faster than many anticipated. The highest adoption rates of SaaS-based applications include sales, customer service, social CRM and marketing automation. Read more here


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