Social Media Strategy for FMCG – August 2012 FRANkademy

We had our FRANkademy Social Media Strategy for FMCG workshop yesterday at the Gold Class cinemas in Jam Factory – thanks to all who came and for the great feedback so far! FMCG is by nature a tough category to succeed in, however an effective social media strategy can provide a sustainable point of difference that can triumph over price promotions, branding and traditional tactics.

Please leave a comment if you enjoyed our presentation, and feel free to buzz us at 8517 2000 or shoot an e-mail to if we can help you with developing and implementing a social media strategy for your brand.

We also offer a free social media roadworthiness assessment that offers 5 key insights about your brand in the social space.


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