Bic pens have recently released a new line of pens labelled ‘Bic For Her’ receiving mocking sarcastic reviews online. Reviews on sites such as Amazon.com have seen the product savaged by consumers. With a description providing technical specifications saying “designed to fit comfortably in a woman’s hand” it was just begging to be ripped apart online.
Here are a few examples of what was said about the product online:
—When I saw these I just had to have them, so I asked my Husband to buy them for me. He refused, as he said that owning a pen might make me Think, and then have Ideas Of My Own. Then I might start to Write, which would take time away from my wifely duties such as Cooking, Cleaning, and Bearing Children. Of course he was Absolutely Right, none of these tasks require a pen, and so I have to give these one star.
—Oh. My. God. I’ve been doing it all wrong. There was me thinking I didn’t need to worry about whether my writing implement sufficiently reflected my gender. Thank you so much Bic for showing me the error of my ways. Perhaps Bic will also bring out a new range of pink (or purple) feminine spanners, screwdrivers, electric drills and angle grinders so that I can carry out my job as a bicycle mechanic without further embarrassing myself? Luckily my male colleagues have managed to keep their disapproval of my use of their masculine tools to themselves. I’m so ashamed. And re-educated as to my place in society. Thanks again Bic!
—This pen is great. I bought it for all my female friends and relatives. It enabled them, finally, to write things (although they may not yet know to do so on paper; but you can only expect so much, really). I thought they were just a bit slow.
My mother, a hard-working woman who raised twelve kids single-handedly whilst doing all the ironing (as nature intended), was furtively abashed by her illiteracy. Long would she gaze upon her husband and sons’ scrawlings and would dedicate five minutes a day (which she really should have spent making sandwiches) to pray that one day she would be granted the ability to create such scribbles of her own. She’s still a little slow on the uptake, but this product has definitely helped start the ball rolling. We tried to give her men’s pens but she used to rip the cartridges out and drink the ink. Typical woman.
Anyway, it’s good that BIC are finally doing something to aid the plight of women. Hopefully a range of ‘for her’ paperclips is on the horizon – my wife has an awful time keeping her recipes together.
I’m eager to see if Bic makes any attempt to recover from this marketing catastrophe. Being made into such a joke can’t have done wonders for their brand image, it does make for good comedy online though.