FRANk Jam July 19, 2012 – our pickings of the week

Social media news of the week:

Sephora uses Facebook Open Graph for gift giving

As part of their ongoing digital and social makeover, Sephora’s Birthday Insider application uses open graph both to remind Beauty Insiders members to claim their free gifts on their birthdays, and to remind Facebook friends who are also members about the birthdays, hoping to entice them to purchase Sephora products as presents. Read more?

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How a compelling story can give your company’s videos a social media edge

Social media is old enough now that there is no excuse for boring content. According to experts at YouTube, you only have about fifteen seconds to engage your audience. As such, storytelling is the best option for an introduction video for your website. Here are some good pointers and inspiration. Read more?

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Why talking will always beat shouting in social media

Put simply, the social landscape is not typically an effective direct sales channel. It’s an opportunity to engage with potential customers. In order to be successful within social media, a paradigm shift is required— a deliberate change in mindset to understand one very simple fact: People buy from those they know and trust. Read more?

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