How has social media grown in the last year?

Ever wondered actually how big some of the social media platforms are in Australia? Well allows you to explore this with a large range of data relating to the main social media sites.

This graph displays, in millions of unique Australian visitors to each of the sites, 12 months ago, 6 months ago, and 2 months ago. This graph allows changes in usage of social media within Australia to be observed.

FRANk Media - Social media growth in Australia

Steady growth for Youtube, Facebook, Twitter and Tumblr can be noted, where as other sites providing less consistent data. Other various social media information can be drawn from the site, such as these few facts about social media:

  • Social media spending is expected to increase from $716 million in 2008 to $3.1 billion in 2014, which is a compound annual growth rate of 34%
  • Pepsi dropped TV advertising for the 2010 Super Bowl after 23 years. Instead they invested $20 million social media campaign
  • Dell has attributed over $6.5 million in revenue directly to Twitter
  • 46% of Facebook users say they would talk about or recommend a product on Facebook

These statistics show just how dramatically certain platforms are growing within Australia, and its growing importance in marketing. Does this mean we can now forecast future social media trends and create strategies to target these?

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