Implementing and Measuring Social Media

This Friday I’m very much looking forward to presenting at the Monash University Marketing Connections Business Breakfast hosted at Zinc , Federation Square. The topic is Implementing and Measuring Social Media.

Apparently the normal turn out for this twice yearly event is about 90 and for this session we have a sell-out of 165 people which is fantastic and testament to the insatiable thirst for better understanding the social media opportunity.

My co-presenters are Andrew Bidese, the Digital Strategy Leader at GE Money and Charlie Wood the Vice President, Asia Pacific, of Radian6.

According to a recent KPMG study nearly half of Australian businesses have no presence in the social space despite the Australian population using social network sites for approximately 5 hours per month which is 70% more than the Asia Pacific region and more than the global average. So why the disconnect, I ask?

I’m particularly looking forward to trying to dispel any perceived barriers such as Internal Culture, defining Return on Investment and that hoary old question “What if someone says something negative about us?”

I’ll be leaving people with the thought that the social media bus is rolling with their consumers on board and asking who have you got at the wheel? We’re doing our bit by offering attendees a free assessment to help put them firmly in the driver’s seat.

I’ll post my charts as a slide share after the event. Please feel free to share and comment.

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