Alex Bogusky, the guy who probably invented branded engagement online (remember subservient chicken?) is off to a new venture. The agency, @FearLess is focusing on a new way for brands to engage with “consumers” as an answer to a consumer led revolution. In this video Bogusky is talking about Transparency and why the shift in attitude is important to both consumers and brands.
The Toyota recall, The BP oil spill, Nike’s child labour case all hurt the brand and the bottom line. I believe Fearless Revolution is the way of the future: Collaborative, transparent and honest. What do you think?