Pepsi is trying to save the world and get some advertising at the same time. How? Well, they would like YOU to come up with an idea, promote it and win between 5k-250k to make it come true. It’s a great idea that finally has been picked up by a mega brand (although the name: “Refresheverything” is a bit try hard). Think about all the money that goes every year towards re-branding/ad production/Superbowl broadcasting – Pepsi is going to spend the same amount (around $1,300,000 per month) to sponsor people’s dreams. True, they’re not doing it because they’re really concerned, it’s more of a way to get piggybacked into people facebook profiles but hey, beggars cant be choosers. Maybe this can be a new way we do advertising? How about a company helping out in a tsunami? How about a tyre company sponsoring a road? How about an energy company sponsoring people who make energy?