Not so long ago we helped Melbourne’s GPO to start a dialogue with it’s fans. We developed an annual online strategy including an editorial site, profiles on social networks and a community manager. This Sunday three of Melbourne’s most prominent fashion bloggers went on an intimate shopping spree with three loyal fans at the GPO with us throwing in a $500 voucher for each. You can read more and look at the photos here. Thanks for everyone involved in this campaign: Tracey, Sarah, Leanne, Ben, fashion hayley, Lady Melbourne and Nuffnang. In the photo: Nadia and Alicia from Sea of Ghosts.