Technology is boring, right?
This creative approach is the emphasis of a new campaign by Microsoft (via Y&R New Zealand), who aim to ‘Fun Up Your Home’ with their latest release of Windows Vista. The creative concept is anchored around the idea of making your home a theme park of entertainment. Great looking creative, that puts a smile on your face, and promotes a more human side to the software giant.
With my curiosity raised, I visited the product URL given to get more details. Unfortunately, the website doesn’t deliver on the promise given by the ad. The landing site is a fairly generic, Microsoft web page which doesn’t capture the joy of the advertisement.
For the campaign to change the opinions of those who see the program primarily as a business tool, and probably are current Mac users, the user experience needs to be consistent; from first sight of the advertising, to delivery of the product, and everything in between.
Not a bad effort though!