A fantastic website has been developed to promote Britain amongst young people, in a far more irreverent way than regular tourism sites. Visit The Other Britain is, according to the site, ‘not like the stuffy image of Britain that was in your brain’.
The website looks like a mashup of a Sex Pistols album cover, a TimeOut London guide and a Banksy graffiti installation, with a significant amount of external links and content. Everything that beeps or flashes is animated on the site, prompting the visitor to take the initiative, and investigate the less obvious tourist sites of the UK.
It is interesting that the site has been developed in conjunction with VisitBritain, whose style of site is exactly what they are rebelling against, but the two separate websites are catering for different ends of the tourism market. Great stuff!