Sorry for not approving your facebook friend request mum

My mum sent me a friend request a month ago and I still didn’t approve. Don’t know why really, it just seemed weird. Back in the office, every time we’re talking “social” “media” with clients we imagine it to be a twenty something, IT game. This is not the case anymore as this study shows. Here’s from Micro Persuasion by Steve Rubel:

According to the study, baby boomers…

* Increased reading blogs and listening to podcasts by 67 percent year over year; nearly 80 times faster than Gen Y (1 percent)
* Posted a 59 percent increase in using social networking sites—more than 30 times faster than Gen Y (2 percent)
* Increased watching/posting videos on the Internet by 35 percent—while Gen Y usage decreased slightly (-2 percent)
* Accelerated playing video games on the go via mobile devices by 52 percent— 20 times faster than Gen Y (2 percent)
* Increased listening to music on an iPod or other portable music player by 49 percent—more than four times faster than Gen Y (12 percent)

Meanwhile, Gen Y…

* Participation slipped in virtual worlds from 23 percent to 19 percent
* Consumed no more video online than they did last year
* Blogged and contributed to wikis less (it’s down from 35 to 33 percent)
explores how emerging technologies are revolutionizing marketing communications

Every brand in the world should start thinking about it’s community support/social media/conversation strategy. Not only because the cool kids are doing it. Because it’s the norm. P.S my mum is now my facebook friend.

copyright FRANk Media 2018