Tamir’s not that happy with MTV, but he likes change…..hmmmmmmmmm. Perhaps this MTV Networks International’s Global Climate Change Campaign will restore his faith:
Cool, heh? Or should I say warm? The online component, MTV Switch, uses tag lines like ‘Go Lo Carb’ and animated characters known as ‘Environmentors’ to to educate users (probably Gen Y and younger) about simple things individuals and households can do to reduce carbon emissions. The Environmentors are adorable – Treehugger is my favourite and I have a soft spot for Mother Nature – she reminds me of my Grandma.