The Bill & Jerry thing is a bit weird. It is certainly not what we thought it will be – which is a good thing. We are so used to “shove it up your throat” ads that we don’t know what to think when someone, instead of shouting “buy my keyboard”, is giving us free entertainment.
When Seinfeld started most of us didn’t get it. People asked “Why would you watch a show about nothing?” and thought that “this guy Seinfeld isn’t funny”. A few episodes later, when you get used to the humor, the characters and the nothingness, you realised you actually enjoy it.It became funny.
Here is the thing. I enjoyed watching the last episode. oops, is it an episode? I thought this should be an ad. There’s lies the beauty. This is not a regular ad. It isn’t what we used to get. Microsoft is breaking new ground. (I don’t get why Adrants actually want this to sell them stuff? do we actually like ads???) With a 300,000 million budget Microsoft dont need to try and sell me stuff. They just need to warm me up to the brand. What do you think?