Melbourne’s CBD gets a digital makeover


APN are just about to complete construction on a new digital screen in Melbourne’s CBD. It is the largest of its kind in Australia and will be located on top of the historic Young & Jackson building on the Cnr Swanston & Flinders Street. A site previously occupied by Channel Seven’s LED sign.

Due to restrictions enforced by government bodies, they were required to create something that was aesthetically pleasing to it’s surroundings. This amused me, when you consider the eyesore located opposite known as Federation square. Having said this, I think APN have come up with a design that works really well and will enhance the site rather than detract from it.

There will be up to 8 advertiser’s sharing the space at any one time over a 4 week period, with a long term option available. Advertisers will be clearly visible 24 hours a day, 7 days a week.

The first indication of rate is extremely competitive, considering it’s landmark location. I have no doubt that advertisers looking for a presence within Melbourne’s CBD area will quickly jump on board.

copyright FRANk Media 2018