FRANk media knows: It’s a war out there. Brands are throwing themselves at our feet vying for attention and money investing $Billions each month. The thing is though brands are only as ‘good’ or ‘bad’ as we perceive them, despite their best efforts to shape our views.
Brandwars is designed to elicit our innate opinions towards brands in the form of a tag cloud–a format in which the size of the word corresponds to its frequency among responses. Frequently submitted words are shown in giant type, while rarely-submitted ones look tiny on the screen. Brands rotate on a random basis to minimise competitor-abuse.
We have taken the concept of brands beyond the norm and have included personalities (politicians, media personalities, sportspeople etc.) media (tv networks, newspapers, radio stations etc.) sports clubs (AFL, NRL, A-league etc.)
Brandlove allows us to track overall brand sentiments along the scale from ‘love’, ‘good’, ‘neutral’ or ‘bad’ to ‘hate.’
In a climate where the impact of every dollar tries to be accountable the tried and tested brand awareness (aided and unaided) & brand preference continue to be viable benchmarks. Brandwars adds another dimension after all just because we’re aware of a brand it doesn’t mean we necessarily ‘like’ it.
The current list of quintessentially Australian brands can be found here. If you would like any brands added just let us know.
Brandwars was inspired by a similar initiative in the US called brandtags created by Noah Brier for which we are thankful.