The ultimate brand utility (vehicle)


You all probably get Adrants but I couldn’t resist posting this beast here. This has to be one of the coolest vehicles ever created.

From Adrants: “To call attention to Nike’s sponsorship of the AST Dew Tour, Hub Strategy, which put together a concepting team consisting of an architect, an industrial designer, a planner, a graphic designer and a copywriter. The result? A tricked out extreme vehicle complete with skate ramp, wake board tower, sirk rack, skateboard rails, BMX racks, a camper and, of course, iPod goodness.”

This ticks so many marketing buzz word boxes: it’s guerrilla, brand utility, sponsorship, branded entertainment and a mashup. Whatever we decide to call it – it delivers a unique and unforgettable experience. Even if you’re just looking at it.

copyright FRANk Media 2018