A thought of the day:
Influencers broadcast and advocate a brand or product to their friends and peers. It happens at home, it happens at work, and it happens online. They have an active role in influencing your customers in purchasing your product.
Influencers are typically hungry for information… more so than your average joe. They seek the latest news, to be first in the know, and consume information continuously. They also enjoy sharing this information… proudly in social gatherings, emails, blogs, among peers…. they are great story tellers of your brand or product.
So, there must be a need to feed the influencer’s hunger. Why not give them a story to tell through content (eg. blog or video) and experiences (eg. online and in-store). Help them share their stories with utilities and tools (eg. social media and mobile).