Feel good advertising

Sometimes a minimal budget and a good cause can trigger a brilliant idea. Here is an example from Osocio, a blog about social advertising and non-profit campaigns from around the globe:

[youtube]http://www.youtube.com/watch?v=Pvxi8AHiG1c&eurl=http://www.marketingmag.com.au/news/view/323/[/youtube]

Client: Israeli food bank. Agency: Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv.

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