Blog Couture

 bryanboy.jpg I thought it was very smart of Australian Fashion Week to enlist and import the collective powers of elite-fashion bloggers last week in Sydney. It’s a reminder of blog-power as the balance shifts from the monthly monoliths with advertiser-vested interests to independent fashionistas who are happy to say it as they see it. One of the elite ‘bryanboy‘ has 180,000 visitors daily! (5.4 million visitors in a month….) compare this to Vogue Australia with a monthly circulation of approx 50,000 and ultimate readership of 337,000 (source Roy Morgan)
The search for instant gratification from independent observers has changed the dynamics of the front row elite as bloggers and online retailers such as Net-a-Porter jostle for the keyboard.
whatd’a think people?

copyright FRANk Media 2018