About a year ago I was speaking with the MD of a Melbourne advertising agency who told me online is still being looked at as BTL by most clients.
Today we see more and more TV commercials pointing to websites and clients starting to realise that the experience online can’t be matched by a 30 sec ad.
Unless it’s an ad about your website. Here’s the latest (and very clever) ad from VW UK:
So is TV going BTL? Or should we just stop using these old school marketing terms and start thinking about “experiences”?