Google & Yahoo share web ads

Yahoo and Google, the world’s two biggest search engines, have announced a two week experiment that will see them share advertising space.


During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo’s website.”

I haven’t had time to delve into how this will work but the word seems to be it is Yahoo’s clever ploy to frustrate Microsoft’s takeover bid.  A consolidation between Google and Yahoo would take over 90% of the search market globally… making it less competitive.

Microsoft chief executive Steve Ballmer on Saturday gave Yahoo three weeks to agree to the company’s offer or risk having the offer lowered.

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