“the establishment of a permanent human settlement on Mars”
Why aren’t all brands this cool???
Richard Branson goes on to say:
“In the years to come, we’ll be sending up a series of spaceships carrying (along with the supplies and tools needed to build the new colony) what eventually will be hundreds of Mars colonists, or Virgle Pioneers — myself among them.”
It’s great when brands partner “fellow” brands that share the same synergistic entrepreneurial energy to create something bigger and more meaningful then their everyday business. Injecting innovation and a great story into their brand to make ME as a user feel better using their services and, in a minuscule way, supporting a mission to Mars!
Check out Mr. Branson’s post in Google’s blog: