Every company wants to profit so it’s not a big surprise that many brand managers are thinking about sales as the one and only goal. Everyone is talking about it, measuring it and figuring out ways to make it go up.
Maybe we should stop worrying about sales and start working on the single reason we have sales in the first place – our users/customers/clients.
I believe the question we need to ask ourselves is not “How can we get people to buy more?” but instead “What will make our users happy?”
Hmm… is this how “Happy hour” was born? 🙂