Tree'huggin'hippie advertising folk

stuff.bmpIt was always considered that if you work in marketing/advertising you need to be a greedy bustard/bitch who’ll kill baby dolphins to sell more tampons.

Some of the change happening now in the field is bringing more considerate approach. Please check out this cool site called “The Story Of Stuff” and the agency that made it: Free Range Studios. From the website:

“From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It’ll teach you something, it’ll make you laugh, and it just may change the way you look at all the stuff in your life forever.”

There are plenty of ways to make consumption and environment live together. What’s your idea?

copyright FRANk Media 2018