FRANk is a media company that challenges assumptions about communications and looks at how we can engage with people in media on their own terms in order to create, change, or reinforce their attitudes and behaviours. The digitisation of media has fundamentally affected the way that every brand relates to consumers.
The interruptive model of advertising is weakening in favour of engagement and participation. For some clients it is the transformation of distribution models or the increasing influence of advocacy but all are experiencing increased difficulty of cutting through to modern audiences with just traditional advertising techniques.
We believe that in this environment all businesses need their media agency to be more than a supplier – they need a genuine partner who will help them to understand how the changes in media are changing their consumer’s lives. We help brands develop and implement integrated strategies across traditional, online and social to credibly engage customers for the long term.
FRANk by name and FRANk by nature
When we first formed FRANk Media we wanted to differentiate ourselves from the traditional multi-national media pack to position ourselves as a Melbourne brand with character.
Our name FRANk (lower case k) works on two dimensions as an adjective and of course as a person.
FRANk (adj.) is:
- Honest, sincere & truthful; even when this might be awkward
- Straightforward, candid & blunt; refreshing for our industry
- Free from reserve, outspoken and forthright; far from evasive
Over the years we have nurtured a persona for FRANk which attracts and encourages a certain kind of individual. Individuals with a passion for:
- Honest and excellent service
- Producing great work
- Teamwork and mutual respect
- What we do
We understand the online world
The business of advertising and marketing is in significant change as the mass, passive audiences of traditional media dissipate into a vast number of engaged consumers participating in their favourite content more than ever before.
Consumers are waking up from a 60 year trance during which brands have been taking; either their attention their money or both. Social media has brought about a change, affecting how agencies work on a day-to-day basis, and altering the original definitions of paid, earned and owned media and blurred the lines between them. Now, the challenge that we and other agencies face is figuring out how to integrate all three forms of media for maximum effect. The important thing to remember is that social media is not a vertical, like advertising or PR, it’s a horizontal layer that wants to touch every part of your business, from customer service to customer acquisition to customer retention.
Conversations on Twitter and Facebook never stop, they’re 24/7/365. A brand can’t buy an ad and then call it quits, it has to continue the conversation, engage consumers and really earn that earned media.
Keeping up to speed with rapid change is certainly challenging and each week we have a “what’s new? and what’s coming?” session to explore how we can apply any learning on behalf of our clients. We also run FRANkademy sessions (either bespoke or general) for interested parties.
Who is FRANK?
Recommendations
“Media buyer with social media expertise”
I’ve worked with Martyn and the FRANk team for over 12 years. I met Martyn when I was the Marketing Director at SEEK and knew that standard media solutions were not the answer for a challenger brand in a new space (online). He is creative, results oriented and committed to innovation and trying new things. Martyn makes the time to stay in front of the curve. He doesn’t rehash the same solutions and ideas – ever.
FRANk Media consistently add value and keep marketing teams abreast of the world outside their office. They are focused on the best solutions and will devote whatever time, energy and expertise is required to uncover what will achieve the objectives in the most cost effective way – not forgetting impact and brand building. The pace of change in our industry, now and in recent years, throws out constant challenges to brands and this is when partners like FRANk are great to have on board. I highly recommend Martyn and his team at FRANk Media.
Top qualities: Great Results , Expert , Creative
- Katie May, CEO Kidspot.com.au Pty Ltd