Did social media start the new year with a bang? Summer holidays in Australia has a significant impact on the social networking sites we use. It seems maybe we Australian’s were all too…
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Where’s Australia heading in social media use? It appears that we’re reaching saturation point with existing networks – the super growth stage is over and user growth is either slow, static or declining for some.
The Australian Marketing Institute has released its Senior Marketer Monitor 2011 – a study of Australia’s senior marketing professionals.
The study has been going on 4 years, so it gives a great snapshot of the changing marketing landscape and highlights…
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A study from the Chief Marketing Officer (CMO) Council and social technology business Lithium has revealed a disconnect between what senior marketers think consumers want from social media, and the reality.