When social media is not social media
My latest post for Marketing Mag, looking beyond the tools, at what they’re really for: content delivery.
This article first appeared in Marketing Magazine, September 25 2012.
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Recently a client asked me if we could use…
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CEO, Guru and Marketing Directors have their say
We asked “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?”
I’ve been wrestling with this issue for the last few weeks and i’m not…
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