Social Media Strategy for FMCG – August 2012 FRANkademy
We had our FRANkademy Social Media Strategy for FMCG workshop yesterday at the Gold Class cinemas in Jam Factory – thanks to all who came and for the great feedback so far! FMCG is by nature a tough category to…
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Social Media Cost Of Inaction (COI)
Martyn Thomas pens his next instalment for Marketing Mag, about the Cost of Inaction (COI) when it comes to Social Media…
(This article first appeared in Marketing Magazine, June 25 2012)
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The social media party…
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