Social Media Strategy for B2B – June 2012 FRANkademy
Last Friday we held our 13th FRANkademy social media strategy workshop, focusing on social media strategy for B2B companies. The turnout was great – many thanks to all who came. Clearly there is a lot of interest in how…
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Sephora’s Digital & Social Makeover Is Right on Trend
Our latest FRANkademy session on social business and retail has tweaked all our brains into retail mode! We spent quite a far bit of time hunting for great examples of retailers putting social and innovation into their offerings. But they’re…
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FRANk Jam December 6, 2011- our pickings of the week
LATEST SOCIAL MEDIA NEWS
Facebook insights get more insightful with negative comment metrics
Facebook has added a new metric that displays negative feedback on posts so page administrators can now see how many users hid their page’s posts or gave…
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Lessons from the #QantasLuxury social media disaster
Yesterday Twitter was full of sarcastic, snide digs at Qantas Airlines’ newly launched social media campaign. The airline’s Twitter competition asked users to tweet what their dream luxury inflight experience was, with the hashtag #QantasLuxury. The prize was a…
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