Social Media And Your Emotions
Your emotions may determine how you use social media…
You may remember in late June this year when Facebook came under scrutiny for a large study where it manipulated information posted on 689,000 user’s news feed and found…
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Insights Into The Changing World Of Chief Marketing Officers: IBM C-suite Study 2014
Insights into the changing world of Chief Marketing Officers: IBM C-suite Study 2014
The world as CMOs (Chief Marketing Officers) know it is changing, which prompts the question: How are CMOs across the globe adapting to the digital transformation?…
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The Reorientation of Marketing
Marketing Revolution: the ‘Reorientation of Marketing’
It’s official: marketing and advertising rules have changed – forever! A digital transformation is forecast to completely transform and reorient the entire marketing industry, penetrating every subsector of the entertainment and media channels. This…
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Content is king. But context is everything
What can Banksy teach us about content marketing?
The art of the famous street artist is much sought after and sells for quite a tidy sum (even if it is street art and meant to be viewed in public by…
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