Social media sampling campaign uses tweets to pay in Soho shop
Kellogg’s social media sampling campaign to launch its new Special K crisps saw the company open a “Tweet Shop” in trendy Soho, London.
It works in two easy steps: 1) go to the “Tweet” store and 2) “pay with a…
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Love, crushes and social media strategy – more similar than you think
Let’s take a break from our work duties for a moment and take a trip down memory lane – Do you remember your biggest crush? I’m guessing most of us had our big crushes, big stalker-type loves, back when we…
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Social Comparison Of Australia’s Top Agencies
From this social comparison, we are able to closely analyse the various aspects that work cohesively to create a successful social business. Some of these companies are highly active on one form of social media, but not even utilizing another.…
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Social media as a change agent
A recent article in Adnews titled “Most marketers see social media as a change agent” caught my attention and I absolutely agree that social media changes…but what?
The entry to social media is often via marketing. But social media is…
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Social media requires more than just silencing the bell to put out the fire
Many brands shy away from social media out of fear for negative comments but don’t realise that social media is actually not the problem.
It is the underlying problems which cause the negativity in the first place, e.g.…
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Social Media Quotastic Monday
Happy Monday!
We thought it would be nice to get our brains rolling with some lightbulb-moment marketing quotes.
Share, add, get inspired…
“Marketing is a process, not an event. This is the reason social media is so difficult for…
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Social Media Cost Of Inaction (COI)
Martyn Thomas pens his next instalment for Marketing Mag, about the Cost of Inaction (COI) when it comes to Social Media…
(This article first appeared in Marketing Magazine, June 25 2012)
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The social media party…
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The 5 sins of social media marketing
Social media marketing is not rocket science. It’s just human interactions with new shiny tools. That’s it.
Run from any ‘social media expert’ who recommends you spend big $$$ on Facebook apps and start an Instragram # campaign without…
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Social media best practice: don’t sink, swim
This blog post was originally written by Martyn and published in SMK.
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Brands are in danger of navigating the tumultuous waters of social media just like the Titanic.
They can clearly see the tools above the water but…
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The full service agency is dead. Long live the full service agency!
This blog post was originally written by Martyn and published in Marketing Mag.
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Social media is a game changer. And given the rate of change in our industry now is a good time to be thinking about the…
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