How Australian Businesses are Using Social Media: Sensis Report 2013 – Part 2/3
Sensis have released their 2013 social media report and it is JAM PACKED with so much vital information that I have had to split it up into three different posts for you!
My posts…
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The Voices of Social Media: Why you should be listening!
“Do you hear the people sing? Singing the song of angry men!”
There is a point to that lyric I am getting to, and it is this.
A big turn off for fans/ followers/ new & old customers is…
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Disaster Tweeting and the Importance of Timely Community Management
On Tuesday 19 June, just before 9pm, Melbourne experienced a 5.3 magnitude earthquake, taking the city completely by surprise.
“EAETHQUAKE?”
I was at home, alone, when the windows started shaking and I felt the floor moving. The entire experience was…
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Digital Influence- how to cause effect, change behaviour and drive measurable outcomes
Brands seek more and more to influence their consumers via digital and social channels. But how exactly can a brand influence consumer behaviour online?
According to a recent Altimeter report, digital influence is all about three things: REACH,…
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Sephora’s Digital & Social Makeover Is Right on Trend
Our latest FRANkademy session on social business and retail has tweaked all our brains into retail mode! We spent quite a far bit of time hunting for great examples of retailers putting social and innovation into their offerings. But they’re…
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Social Media Strategy for Retail – April 2012 FRANkademy
Last Friday we had a FRANkademy session in the lovely hall next door to our Prahran office, this time with a distinct retail flavor. This was our 12th FRANKademy but was the first time we have focused on a specific…
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Domino’s Harnesses Their Community to Help Transform Their Business
Big companies with a wide appeal and reach tend to receive a large volume of communciation on their social media channels and it is a difficult task to even try responding to all of them (many brands have problems…
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Lucky Ant brings local shops and consumers closer together
I’ve been a fan of collaborative consumption for a long time and have watched the trend catch on over the past years.
Last week I’ve come across Lucky Ant, a new and exciting website which brings the community together…
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Say no to social media crap
Social media- love it or hate it?
Either way, fact is that as a brand you have to deal with the subject. Unfortunately brands often are ill-advised by “social media experts” or media/creative agencies blinded by the big $$$ and…
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Social media: a must-have for small businesses
Many small business owners already understand the importance of social media, but don’t know how to leverage it to produce real results in the form of sales, leads, networking, or gaining customer feedback.
The 2011 Sensis e-Business Report revealed several…
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