Sharing Social Media Knowledge
In our continuing series of guest posts, we hear from Lauren Ridgway, a social media marketer from Melbourne, who believes in sharing social media knowledge and using her experiences to help others land a job in the industry.…
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The 5 sins of social media marketing
Social media marketing is not rocket science. It’s just human interactions with new shiny tools. That’s it.
Run from any ‘social media expert’ who recommends you spend big $$$ on Facebook apps and start an Instragram # campaign without…
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The full service agency is dead. Long live the full service agency!
This blog post was originally written by Martyn and published in Marketing Mag.
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Social media is a game changer. And given the rate of change in our industry now is a good time to be thinking about the…
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Decentralising Social Media
One of the things we talk about at FRANk on a regular basis is where companies think Social Media should sit within their business. Most often, companies believe Social Media should sit within the marketing function of the organisation –…
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Social Media Strategy for B2B – June 2012 FRANkademy
Last Friday we held our 13th FRANkademy social media workshop, focusing on creating strategies using social media for B2B companies. The turnout was great – many thanks to all who came. Clearly there is a lot of interest in…
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How to rock social media newcomer Pinterest
Greetings from Germany! I’m currently on vacation back home but the line between vacation and work got blurred when I couldn’t sleep one night and read this article about how French car manufacturer Peugeot rocks social media…
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Social Business – Do You Get It?
You’ll have heard this:
“Great people talk about ideas. Average people talk about things.
Small people talk about other people, and then, sadly, there are the people who love to talk about themselves.”
Why is it then that when…
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Dove Facebook Campaign Gives Ads a Makeover
Preying on insecurities is a common ‘strategy’ in advertising, and especially so when targeting women who are forever conscious of their weight, height, level of hair shine, amount of belly roll, etc. But it really can make you feel ‘not…
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How to make the most out of Pinterest for your business
Greetings earthlings! This is my first blog post starting out as an intern for FRANk! I’m so excited to begin my work experience here at FRANk. I hope to learn more about creative social business strategy and be able to…
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Advertising: the good, the bad & the ugly
You decide which one is which because like most things in life, advertising is a personal thing. You relate to one more than the other and that is fine. Or is it? This week I’ve come across a few ads…
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